Apogee Sports and CanoeKayak Canada launch clothing sponsorship
OTTAWA – CanoeKayak Canada’s sprint and slalom National Teams will take on a striking new look this year. CanoeKayak Canada is teaming up with Apogee Sports of Québec City to outfit its sprint and slalom athletes for international competition.
Apogee will proudly produce all performance apparel for the team in Canada at its factory in Saint-Augustin-de-Desmaures, just outside of Québec City.
“We are thrilled to have Apogee on board as a partner to help us present an impressive team to the world,” said Casey Wade, CEO of CanoeKayak Canada. “I know how proud our athletes are to compete with the maple leaf on their racing gear and the made-in-Canada tag will be one more reminder of the fact that homegrown Canadian talent is world-class.”
Apogee is by no means new to the game of designing and manufacturing performance gear for elite athletes. The company also produces racing apparel for Speed Skating Canada and Biathlon Canada to target top results in sports where clothing choice matters.
“The new clothing is about more than a fresh new look,” explains Apogee’s President Stéphane Roy. “Our textile designers are working with the team to make performance wear that will actually give the team a leading advantage. In a sport when every fraction of a second counts, we’re doing everything we can to optimize aspects of wind resistance, flexibility and comfort to help our athletes get that edge to land on the podium.”
Apogee has already piloted gear for CanoeKayak Canada’s men’s kayak 200 metre team in the 2014 season. New prototypes are currently in development and the new clothing will be rolled out in the lead up to competition season. Apogee will produce both performance apparel and casual wear for CanoeKayak Canada. The clothing will also be made available for purchase online and at CanoeKayak events. Some casual wear may be produced overseas while the performance wear for the Canadian team will be exclusively produced in Canada.
CanoeKayak Canada is the national governing body for competitive paddling in Canada. The organization’s vision is to be a Canadian sport for families, communities and champions. From supporting clubs to developing a competitive National Team, CanoeKayak Canada works to grow a sport which is a rich part of Canada’s heritage.
For more information:
Communications and Marketing Officer, CanoeKayak Canada